Research
Due to time contraints, the research was provided to us by Sunlife. Some pain points that really stood out to us were:
1 in 3
Canadians are experiencing mental health challenges related to financial stress
31%
Of Canadians do not pay off their credit card balance each month.
33%
Considered themselves financially secure, rest say that money is the top stressor.
7.1%
Of Canadian adults feel very knowledgeable about finances.
Not enough money or too many conflicting challenges
Feel unprepared to predict what the futurehold
How much money is enough?
How can I afford to save now with my competing goals?
moves today can have drastic consequences
Grasping the intangible–long term financial planning
Not enough money or too many conflicting challenges
Feel unprepared to predict what the futurehold
How much money is enough?
How can I afford to save now with my competing goals?
Moves today can have drastic consequences
Grasping the intangible–long term financial planning
Click here to read the research slides by Sunlife
Bringing
Financial Literacy
to Canadians Everywhere.
Why solve this problem?
Final Solution
Feedback from Mentors
Identify Specific Problem: Clearly define the unique financial challenge that your specific target group faces.
Define Desired User Behaviour: Determine the exact behaviour you want to encourage and the end goal for user engagement with the app.
Focus on a Specific User Group: Narrow down to one user group with particular needs, rather than creating a broad, general persona.
Align with Business Goals: Ensure the app’s purpose directly addresses what would motivate this specific group to choose and continually use your app over others.
Ideation Process
Each of us individually brainstormed ideas and then narrowed it down to the final features list.
Onboarding Flow
After Aaron downloads the app, he’s asked a series of questions to understand his needs and future savings goal
Through this we are trying to make Aaron think about his spending habits, making him more self aware
9:41
Perfect! Now let’s setup your profile.
What should we call you?
Enter your first name
Enter your last name
First Name
Last Name
CONTINUE
9:41
Nice to meet you, Aaron
Lets complete your profile with additional information.
Would you say your income is steady, occurring on a weekly or monthly basis?
CONTINUE
No
Yes
9:41
Check all the boxes that align with your financial goals
CONTINUE
Save for a large purchase
Manage monthly expenses better
Build a savings habit
Improve credit score
Select all that apply
9:41
Which apps would you like to control your spending habits in?
CONTINUE
Amazon
Uber Eats
Door Dash
Skip the Dishes
Shein
Instacart
We’re asking you to select this so we can give you a helpful nudge whenever you’re about to make a payment in one of these apps.
9:41
Let’s start with your main income source
What’s your typical monthly take-home pay from your primary job?
This will help us understand your core income streams
Enter Source
$
Enter income
Source
Income
CONTINUE
9:41
Do you have any side income?
Besides your main job, do you earn from other sources like freelancing, rentals, or investments?
Freelance work
Select all that apply
Business income
None
Part-time job
CONTINUE
9:41
What is your financial goal?
Debt management
Expense Management
Save Money
Create a Budget
CONTINUE
9:41
Create a Savings Plan
How much and how often do you want to set money aside for savings?
Daily
Choose what best matches your saving pattern
Monthly
Yearly
Whenever Possible
Weekly
DONE
$
Enter income
Enter Amount
Do you want us to track your small expenses like coffee?
Canadian spend $55.25 on coffee. Canada is one of the world's largest coffee consumers, with Canadians drinking about 6.5 kg of coffee per person per year. This is more than the US and UK.
Add Credit Card
Real Fact
9:41
Create a Savings Plan
How much and how often do you want to set money aside for savings?
Daily
Choose what best matches your saving pattern
Monthly
Yearly
Whenever Possible
Weekly
DONE
$
Enter income
Enter Amount
Do you want us to track your small expenses like coffee?
Canadian spend $55.25 on coffee. Canada is one of the world's largest coffee consumers, with Canadians drinking about 6.5 kg of coffee per person per year. This is more than the US and UK.
Add Credit Card
Real Fact
Credit Card Information
Card Number
1234 5678 9012 3456
Expiration Date
05/27
Information CVV
***
SAVE
Aaron can also use Save’M on desktop, as a chrome extension to enable nudges while shopping on desktop.
Feature - Nudges Chrome Extension
Quick heads up—this might add about two weeks to reach your $500 monthly goal. Let us know if you're still on board!
Thinking about this purchase?
Ignore
Accept
Behind Kartik Institute, Birutikri, Patliabas, Dist-Chandel, Manipur, Pincode-790413
The uXperience Design Jam was a designathon event organized by the Stratford School of Interaction Design and Business, with sponsorship from SunLife.
THE CHALLENGE
How might we help young Canadians find, and use the financial tools & education available to them?
Timeline
16 Hours
Responsibilities
WHo is responsible
Team Members
Harshita, Rishi, Tanisha, Sydney, Eric, Aastha, Khushi
User Persona 1
Initially, we developed a general user persona based on our research on financial fluency challenges among Canadians, especially focusing on common issues such as high debt, low financial literacy, and financial stress. Our persona targeted young adults broadly, aiming to address the overarching issues in this age group
Ben Pierre
The Busy Professional
26 years old
Toronto, ON
Master’s Degree
Senior Software Engineer
Earns $98,965 per year
Single
Not able to manage his finances
Worried about not being able to pay back his loans
Using credit card, but not paying it back on time
Affects mental and physical health through constant financial worries
Overwhelmed by the amount of options and decisions
Unaware of available resources, all over the place
Obstacles
Goals
Needs
“I want to be financially secure, but I feel overwhelmed by all the decisions I need to make.”
Pay off student loans within 5 years
- Build emergency savings
- Eventually buy a home
- Start investing for long-term growth
- Achieve work-life balance
Have a budget
Pay off student loans within 5 years
Build emergency savings
Eventually buy a home
Start investing for long-term growth
Achieve work-life balance
Adequate retirement savings.
Good health.
Wants something to motivate him to save and keep up with his finances.
Save enough to pay off his loans
Financial Profile
Student Loan Debt: $40,000
Credit Card Debt: $5,500
Savings: $4,000
Housing Rent: $2,100/month
Retirement Savings: Just started contributing to Registered Retirement Savings Plan
1st iteration
We changed it after getting feedback from mentors
Meet Aaron- Final Persona
Feature - Mobile Apps Nudges
For the apps selected during the onboarding process, nudges are shown when the user reaches the check out screen, not when they’re browsing.
To make sure that users are aware and not overspending.
Welcome Aaron 👋
📈
Income Diversifier
Managing multiple income source.
9:41
Profile
Home
Investment
Welcome Aaron 👋
📈
Income Diversifier
Managing multiple income source.
9:41
Profile
Home
Investment
Thinking about this purchase?
Quick heads up—this might add about two weeks to reach your $500 monthly goal. Let us know if you're still on board!
IGNORE
ACCEPT
By using Save’M app the user can
Monitor spending, save smarter, and grow your wealth
Discover investment opportunities without the overwhelm
Receive unbiased advice for your next smart investment
Feel empowered and confident in every financial decision.
Thanks for reading till the end :)))
Impartial Investment ideas and resources
We help users turn their spending habits into investment opportunities. If you’ve saved $100, our app suggests smart ways to invest and grow it.
Community Features
The community feature in the app allows users to see where others have invested their money and the profits they’ve made. Investments will be displayed in a visually intuitive way for easy understanding. Additionally, users can seek advice from others within the community. Inspired by Reddit, this feature ensures unbiased suggestions, free from corporate promotions or product placements.
Budget Management
The app provides personalised suggestions on trimming everyday expenses, such as reducing how often you buy coffee from outside. By making these small adjustments, you can free up more funds to invest and watch your savings grow.
Features for which we couldn’t prototype during the hackathon😔
Due to time constraints, we were on able to implement one task flow and couldn’t make wireframes for some of the features.
Here’s my team